The Next Ad goes skiing

This article is a recap of The Next Ad's ski trip, including my experiences - Johanna  Some of us have been working at The Next Ad since its creation, some have only just joined the company a couple of [...]

By | March 21st, 2017|The Next Ad news|0 Comments

Why my Facebook data doesn’t match my Google Analytics data

Tracking your online performance for marketing and advertising is one of the most important tools for online success. In order to accurately assess your campaign performance, you will need to work through the data extracted from your various platforms. Analysts [...]

By | March 9th, 2017|Facebook advertising, The Next Ad news|0 Comments

A new way of advertising via Facebook Messenger

Imagine Imagine you can advertise directly to a person you have interacted with in the past via Facebook Messenger. Imagine you are able to send an instant link ad to a person you’ve chatted with in the Facebook Messenger [...]

By | March 2nd, 2017|Release note, Targeting & Audiences|0 Comments

The real deal about Engagement Custom Audiences

In the field of social media advertising, apart from creating promotional content, your company’s aim can be to create engagement. This engagement refers to your audience liking your updates, commenting on your posts, viewing videos and indirectly establishing a loyal [...]

By | February 10th, 2017|Facebook advertising, Targeting & Audiences|0 Comments

Optimise campaigns automatically based on custom events

We’re happy to announce another great improvement to our Optimisation Algorithm. Previously, we’ve upgraded the Hyper Optimisation to make it possible to set a fixed KPI on top of the classic Hyper Optimisation. Now we introduce to you another improvement [...]

By | January 3rd, 2017|Facebook advertising, The Next Ad news|0 Comments

Tips to get the most out of your Dynamic Ads during the Holidays of 2016

Next month - December - will be the month of the holidays. During this crucial time of year for retail and e-commerce it’s all about timing, bidding and budgets for increased volume and conversions. During the holiday season, advertisers will [...]

By | November 24th, 2016|Dynamic Ads, The Next Ad news|0 Comments

Get exclusive access to personalised targeting data

The Next Ad partners with Acxiom to reach the most relevant audience for your business with personalised ad creatives based on exclusive behaviour and interests data. Personalise your social advertising campaigns using exclusive targeting data to reach the most relevant audience [...]

By | November 23rd, 2016|The Next Ad news|0 Comments

Auto optimise campaigns based on a fixed action price

We’ve just launched a new optimisation algorithm. This new optimisation method allows you to optimise ad sets using target parameters for a fixed KPI. We’ve built this new option into Hyper Optimisation to make optimisation accurate for a specific advertising [...]

By | October 28th, 2016|The Next Ad news|0 Comments

The story behind the new identity of ‘the next ad’

Welcome to our new identity! We’re growing rapidly and scaling our business internationally. Every single day we're welcoming new customers who are experiencing our services for the first time. So, this is the perfect time to launch a brand new [...]

By | October 26th, 2016|The Next Ad news|0 Comments

The innovation of dynamic marketing automation

People spend more time on their mobile devices and inside applications. This current trend is completely reshaping how people discover products, seek and consume information and experience your brand or products. The complete customer journey has changed to online over [...]

By | October 24th, 2016|Dynamic Ads|0 Comments

Facebook Global Partner Summit 2016

This week the Facebook Global Partner Summit 2016 took place in San Francisco. Achmed and Sander, founders of The Next Ad, travelled to San Francisco to join the Facebook Global Partner Summit 2016 as an official Ad Technology Partner. The first day of [...]

By | October 20th, 2016|The Next Ad news|0 Comments

This was dmexco & the unofficial afterparty 2016 – see you next year!

Last week dmexco 2016 took place in Cologne, Germany. Dmexco is a true hotspot for the digital economy based on global business and innovation. Since The Next Ad is all about innovations we had to be there (again, for the [...]

By | September 20th, 2016|The Next Ad news|0 Comments

Investment of € 1.5 million for The Next Ad

We have just reached another milestone with The Next Ad. Newion Investments invested € 1.5 million in The Next Ad. This investment is a great confirmation for our customers and our team that we are in the right direction. The [...]

By | August 3rd, 2016|The Next Ad news|0 Comments

The power of relevancy and a small boost to go viral with an organic post

This week the European Athletics Championships 2016 are taking over Amsterdam. And... not only the Championships, but Dutch sprinter Churandy Martina did this also! He won gold at the 100m final! Eurosport Netherlands shared the winning run of Martina [...]

By | July 8th, 2016|Success story|0 Comments

Facebook lead ads whitepaper

How to convert potential customers directly with Facebook lead ads? Nobody loves filling out contact forms and that’s why Facebook released Lead Ads; the advertising feature which makes mobile forms simple for people and more valuable for businesses like [...]

By | June 30th, 2016|Lead Ads, Whitepaper|0 Comments

Facebook removed 20% text rule

Previously, if 20% of an ad image was text, it wouldn't be approved to run on Facebook or Instagram. This policy is widely know as the 20% text rule of Facebook. While ads with minimal text are still preferred, [...]

By | June 13th, 2016|Facebook advertising, Instagram advertising|0 Comments

Dynamic Product Ads now on Instagram in TNA!

Last year Facebook introduced dynamic ads (formerly known as DPA) for Facebook and the Audience Network, giving brands with large product catalogs the ability to capture intent signals and drive sales by reaching existing and potential shoppers with personalized [...]

By | May 19th, 2016|Dynamic Ads, Instagram advertising, Release note|0 Comments

Instagram is testing Profile Pages & introduced their New Look

Instagram is currently testing the contact button for businesses Instagram was talking, earlier this year, that they were developing business profiles. How do these profiles for Instagram look like? The profiles, which are currently being tested with a small [...]

By | May 13th, 2016|Instagram advertising|0 Comments

HEINEKEN Netherlands saved 30% optimisation time by using The Next Ad

HEINEKEN Netherlands saved 30% in time and workload by using The Next Ad's Hyper Optimisation and reached 10%-30% more efficient media efforts. By saving time, HEINEKEN has more time to focus on the strategy beyond advertising. HEINEKEN Netherlands started [...]

By | April 21st, 2016|Success story|0 Comments

Facebook Lead Ad Best Practices

A lot has been happening with lead ads. If you haven't started with lead ads yet, I've two reasons why you should start with Facebook lead ads right now! The way people getting their information is changing to mobile. People [...]

By | April 11th, 2016|Facebook advertising, Lead Ads|0 Comments