Strategy   

How to Measure the Value of Your Instagram Campaigns

Instagram has more than 1 billion active users, making it an incredibly powerful place to run marketing campaigns. But, if you’re not measuring your results, you won’t know what’s working. Here are the key metrics you need to keep an eye on and how to track them.

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Ryan Gould

Seasonal   

How to Prepare your Business for The Holiday Season

Are you all set for this year’s Holiday Season? No, not the ‘on a beach with a Martini’ kind of holiday - Are you ready to rock the biggest and most important period of the year for marketers and advertisers? ‘Not yet’ is often the answer, but it should be a definite ‘Yes!’. To help you get there, this blog will walk you through some important Holiday Season points and what to expect in the upcoming months!

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Strategy   

3 Perks of Running Facebook, Instagram & Google Ads Simultaneously

Due to Facebook and Instagram's increased popularity amongst mobile platforms, running ads on social media has become the norm. Yet, we must not forget that, even though users rely blindly on these platforms, Google has also been integrated into our lives, minds, and, naturally, our search behaviour, consequently being the epicentre of online searches. What does this mean? By running cross-platform campaigns, you'll get an insane number of advantages. Let's go through some of them.

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Strategy   

3 Reasons Why We Have Google Ads Specialists In-house

As an Official Facebook Marketing Partner, The Next Ad is fully prepared to face any problems or challenges regarding Facebook & Instagram advertising. However, because we believe in cross-channel strategies and the importance of having in-house specialists, The Next Ad has become a Premier Google Partner, and our team has earned the Google Ads certification.

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