Soon, the most expected I-don’t-wanna-miss-a-thing period of the year for marketers will be here: the Holiday Season. Data has been collected through the years, which means marketers are getting to know their audience more and more as time goes by. The 2018 Holiday Season has thus provided us with tons of insights which not only will enrich our marketing experience, but they will also give us an idea of where customers are standing at the moment. What do they want, and what do they like? What’s the typical customer behaviour? Let’s find out!