Takeaway.com reached 25% better campaign results by using The Next Ad
Hyper Optimisation of The Next Ad (TNA) improved Takeaway.com’s workflow and increased effectiveness of their social advertising campaigns.
Takeaway.com, European leader in food delivery services, improved their social advertising campaigns by 25% in the past 3 months. By using The Next Ad’s Facebook & Instagram advertising suite, Takeaway.com managed to boost their results by 25% and save 90% of their time spend on optimising campaigns with the same budget.
For performance marketers it’s essential to get the best results out of the advertising budget. Since social advertising has been growing rapidly towards data-driven advertising, it’s a must for every marketer to use a tool that facilitates this. The Next Ad is an advertising platform that is specifically built for data-driven performance campaigns.
“By partnering with TNA we have achieved great results with social advertising. We have increased our campaign results by 25%. In addition, our workflow is simplified. By automatic optimisation we saved 90% optimisation time. For us, it’s important that we get the most out of our budget and that we can level with a partner that knows more than just the basics of social advertising. We were looking for a partner whom we could exchange thoughts on strategy, campaigns and innovation. With The Next Ad we found what we were looking for”, says Daan ter Haar of Takeaway.com
“We are constantly innovating and improving our services to be a step ahead of the competition. The latest development is the shifting from desktop to mobile and tablet. Based on this trend we have innovated our application & website. We innovated our social advertising strategy as well. We needed a partner who implements innovations just as quick as we do, which enables us to execute our new social advertising strategy. The Next Ad is a partner that meets our demands. Due to their official Facebook Marketing Partner status they can quickly implement new innovations and we can work together with an organisation that have few organisational layers which allows us to make quick decision“, continues Ter Haar.
The secret of Hyper Optimisation
Hyper Optimisation of The Next Ad helps advertisers to invest their social advertising budget as efficient as possible. This way, advertisers always get value for their money, no matter how big or small their budget is.
Achmed Awad, co- founder of The Next Ad: “Hyper Optimisation is a feature that we have developed and which has ensured Takeaway.com to achieve significantly better campaign results. By default Hyper Optimisation has been set to optimise automated campaigns. TNA optimises budget, rotate best performing ads, protects the targeted audiences against repeatedly seeing ads (ad fatigue) and selects the best performing audiences. Automated optimisation significant saves Takeaway.com time and money. This whole process is carried out continuously, even when you ‘re offline.”
You can learn more about how Takeaway.com achieved these great results. What’s their solution and story? Read more about the success story of Takeaway.com.
Takeaway.com is one of the leading food-order sites in the world. It all began at a party in 2000, when Jitse Groen, who was still a student at the time, came up with the idea for a delivery service after he discovered that he could not use the Internet to order food. He registered the domain name ‘Thuisbezorgd.nl’ the very next day. Today, we are the market leader in the Netherlands, with more than one million orders each month. Their ambitions extend beyond the Netherlands. They also operate in Belgium, Germany, Poland, Austria, Switzerland, France, the United Kingdom, Luxembourg and Vietnam.
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