It might happen that, instead of having a webshop, you sell products in a physical store. But there’s no need to worry; Online Conversions will help you measure transactions that occur in-store after people have seen your ads.
What are the benefits, then?
Connecting your in-store sales to Facebook will enable you to build Custom Audiences that will help you reach specific segments of your shoppers (e.g. your biggest spenders or shoppers of a specific category), and also Lookalike Audiences to target people who look similar to these. Click here to read more & learn how to set this up.
Likewise, importing offline conversions to Google will give you an insight on which keywords and targeting criteria drive your customers to your store. Just to recap, Google Ad’s system works based on keywords you select for your campaigns, which means your ad will be shown when users search for those terms. This link will tell you how to make it work.
This can be of excellent use to measure and optimise campaigns during the Holiday Season. Which shoppers are more prone to buying this specific product? Which customers tend to spend more? Make your delivery far more meaningful and access a more detailed analysis of your audience to drive the best results in this marvellous time of the year!
So far, we’ve seen how to make the best out of measurement and enhance marketing strategies such as audience targeting. But now we’ll see how pre-Holiday Season tech checks will provide your customers with a more remarkable experience and thus drive more results.