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3 Reasons Why We Have Google Ads Specialists In-house

As an Official Facebook Marketing Partner, The Next Ad is fully prepared to face any problems or challenges regarding Facebook & Instagram advertising. However, because we believe in cross-channel strategies and the importance of having in-house specialists, The Next Ad has become a Premier Google Partner, and our team has earned the Google Ads certification.

In this blog, we will tackle some of the questions that might pop-up when hearing about the Google Premier Partnership and the necessary certifications that go with it.

What do they mean? Why did The Next Ad choose to get this accreditation? If you decide to get certified, what advantages does this bring to your business?

The Google Ads certification will ensure three factors: trustworthiness, proficiency, and recognition.

The Google Ads Certification: all you need to know

What is it, and how do you earn it?

Individuals who seek to demonstrate their proficiency in basic and advanced practices in Google Ads can opt to earn the Google Ads Certification. This professional accreditation allows you to prove that Google recognises you as a qualified expert in digital advertising.

The first step to earning this certification is to start the e-courses available in Academy for Ads, Google's online training programme. Learning and practising in Google's academy is free, which allows you to take the courses even if you don't wish to earn the certification. Just create your Academy for Ads account and get your hands on!

What are the benefits?

So now we've reached the question that I wanted to talk about. Why do we have Google Ads specialists in-house? Why did we choose to get certified? Well, the advantages of the Google Ads Certification circle around three factors: trustworthiness, proficiency, and recognition.

  • Trustworthiness: The main reason why you should earn the certification is that your customers will place their trust in your business. We, as a team, demonstrate we're capable of handling any Google Ads-related problems and challenges. Your clients will turn to you, obviously with high expectations, but they'll be entirely sure you'll be able to assist them, no matter what their issue is. Expectedly, you'll inspire trustworthiness not only to your current clients but also to prospective ones.
  • Proficiency: Apart from being trusted by clients, you'll demonstrate you're wholly proficient in any aspect related to Google Ads. This, of course, is fully interconnected to trustworthiness. How can customers trust you if you don't show you're ready to face any bump in the road? Business transactions will be far easier too, for you'll show other entities that the knowledge of your specialists is up to scratch.
  • Recognition: After receiving the certification, your company will be recognised and held in high regard by Google. Furthermore, you can proceed to the next step: earn the Google Partner or Premier Google Partner badge. Agencies that meet the requirements for Partner status can get this possibility (i.e., have at least one certified person in the team, demonstrate expertise in the areas required, and have a minimum of $10,000 90-day Google Ads spend in their specialised area).

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What does the assessment consist of?

To become certified in Google Ads, you need to pass the Google Ads Fundamentals plus one of the product area assessments available through the Academy for Ads: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. Previously, Mobile Advertising was included in the reward badge, but it has recently been deprecated, and it will no longer be available from October 2019 onwards.

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Available Google Ads certification assessments provided by Google.

The assessment consists of 65 questions. In 90 minutes, you'll have to have completed the evaluation. Furthermore, a score of 80% is needed to pass.

Two positive aspects: firstly, the Google Ads Certification is available in 19 languages. Secondly, at some point, the product area assessment will expire. To keep your certification, you'll need to retake both areas, which is a bit of a bother, but it's totally worth it! Consequently, your team of experts will always be up-to-date with their knowledge, and, as a result, you'll ensure the reliability of your business.

The Next Ad's certified team

It is for all these reasons above that The Next Ad prides itself as a Google Premier Partner, having built a team which are specialised in all product areas. As a company, we'll make sure all your Google Ads-related problems are dealt with and adequately solved.

Having in-house experts is the first step towards building a company which takes Google Ads seriously. Together with the Facebook Blueprint Certifications and being an Official Facebook Marketing Partner, the path to digital advertising is fully ensured since we cover Facebook, Instagram, and Google. If you want to know more about the Blueprint Certification and the benefits it brings to your business, you can check out this blog.

Your journey towards Google Advertising begins here, with a Google Premier Partner. Do you want to see what it's like? Sign up for a free trial below!

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Millie D'Arcangelo

Copywriter at The Next Ad. Give me a book, a computer to write on, a piano and a guitar and I'll be forever happy. Ah, and don't forget the cat!