Empower Athletes Everywhere
In 1996, Kevin Plank turned an idea born on the football field into a new industry that changed the way athletes dress forever. Back in his playing days, Plank hated having to change his sweat-soaked cotton T-shirts over and over again during two-a-days. Knowing that there simply had to be something better, he set out to create a solution. Nowadays, the Brand's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. Its commitment to that mission has led to countless game-changing products that give athletes an advantage. In college, Kevin Plank had an idea to help football players get better. Today, 20 years after that first moisture-wicking T-shirt, the Brand is widely recognised as a global leader in performance footwear, apparel, and accessories, and its 20 million 50% Unique Reach Lower CPM than previous campaigns commitment to making all athletes better drives its never-ending dedication to building tomorrow's next great innovation.