Before partnering up with Facebook Marketing Partners, The Next Ad and Media Injection, TW Steel leveraged full-service marketing/advertising agencies for their digital strategies. However, this proved to be a process that wasn’t delivering the best results, so they turned to The Next Ad, a team of specialised social and digital experts who were able to offer more individual and personal help than TW Steel had ever been used to. Due to this immediately smooth and effective relationship, TW Steel’s first campaign already witnessed some magnificent results.
TW Steel was very pleased with The Next Ad’s working methods, and leveraged the fact that The Next Ad places its clients’ needs and desires under its focus. They especially loved working with The Next Ad’s youthful, yet experienced and energetic, yet composed team. In a way, TW Steel indirectly felt that The Next Ad had become a partial extension of its company as the communication and cooperation between both sides went particularly smoothly at all times.
TW Steel also loved what Media Injection had to offer as it helped them monitor every single incoming message through the multi-functional conversation dashboard, as well as the ease and efficiency in scheduling and publishing content for a variety of social channels from one single platform.
The successful watch company wanted to keep up with the times that has seen the overwhelming majority of consumers turn to online shopping in recent years. Furthermore, TW Steel also recognised an excellent opportunity to increase and strengthen their online exposure, which would help the company increase their sales even more.