Reaching over 20 million unique people in just 3 weeks
Under Armour was aiming to reach as much people as possible for the best price, in less time. Together with The Next Ad, Under Armour started using Hyper Optimisation combined with Frequency Cap. Within one month Under Armour's videos have reached millions of unique potential customers.
- 20 million unique reach
- 50% lower CPM than previous campaigns