The Omnichannel Approach
IPG Mediabrands and The Next Ad started with the basics; the campaign structure. Both companies merged their expertise and took all of their customers’ campaigns under the loop. The first steps they made together was focussing on the campaign setup. This included the targeting, number of ad sets, settings and number of ad creatives, but most of all, also considered the greatest improvement, was finding the right combination of targeting and its exclusions.
Both parties simultaneously joined forces to focus on product innovation, helping both the media agency and its customers to scale, increase results and improve efficiency. Working together on solutions in both the development thinking stage as well as beta testing features results in incredibly unique, time-saving features.
Together we released the Automatic Page Post Booster, which enabled the marketing consultants to set triggers on page posts in order to be automatically boosted, increasing the posts’ performances. Only successful page posts get boosted automatically to make sure none other than the best performers will be reached, with no manual checks and activation needed to be made.
Furthermore, the release of the Ad Creative Library enables media agencies to save a lot of time in the creation of ad creatives on similar campaigns. This can be done by simply selecting and reusing one of the already created ad creatives and its ad group settings such as UTM tags.
But… That was just the beginning. More features are on their way. Real-time reporting dashboards, customisable upon the brand’s styling preferences will be released soon. As well as a fully unique Campaign Approval process which enables admins/ campaign publishers to check the campaigns’ settings before publishing the campaign for a running campaign without any errors or mistakes, which also have a strong impact on the campaigns’ performance. The campaign approval process offers more structure on controlling campaigns and streamlines the different departments cooperating on a specific brand.