Satisfying curiosity by making the world bigger
The Discovery Channel was launched over 32 years ago by John Hendricks during the time that TV in the United States was growing rapidly. John noticed a lack of educational content on TV and founded The Discovery Channel in 1985, with the sole purpose to 'Satisfy Curiosity'. Now, 32 years later Discovery's brand promise has not changed at all. It has slightly evolved in communication as its current brand promise states: 'Make Your World Bigger'. This is what they do on a daily basis, showing their fans great content that inspires them to push boundaries and make their world bigger.
'I am impressed by the diversity of the Discovery brand. Discovery stands for inspiring content that always teaches you something new with fascinating documentaries. The spectrum of themes makes the Discovery brand always fascinating.' -- Brent Renniers, Sr. Marketing Manager, Discovery Networks Benelux