Passion, People and Progress
When De Persgroep was established in 1990, a set of core values were defined in order to guide the Group's strategy. Today, these values are still extremely relevant and are summarised by De Persgroep's five Ps: Passion, People, Power brands, Profit and Progress.
'Working with The Next Ad in combination with their support and know-how, lets us use the different targeting and advertising opportunities via Facebook. The Next Ad helps us to push our Facebook marketing strategy to a higher level in an efficient and effective way.' -- Carl Ringoet, Online Sales Manager, De Persgroep