Dynamic marketing automation
Facebook, The Next Ad and Catawiki are one step further towards fully automated personalised marketing by using the right combination of the dynamic product feed and dynamic ad templates for both remarketing and prospecting, automatically. Every marketer knows that people who’ve visited your website, can be tracked and retargeted by Facebook’s pixel combined with dynamic ads.
By connecting your product feed and creating a dynamic ad template, advertisers can show the retargeted audience the same or a similar product. But how can you reach new potential customers who haven’t been on your website yet, make them aware of your brand and convert them into buying your products or register on your website through a dynamic ad? In other words, how can we create dynamic ad campaigns for prospecting? The Next Ad innovated to automate the manual process of creating ad creatives to reach potential new customers by using the dynamic product feed and dynamic ad templates. With dynamic ad templates, ad creatives will automatically be created to convert people to your website or app.
The Next Ad has created a solution to automate the creation of ad creatives using product feeds. The Next Ad’s clients can now leverage the power of dynamic retargeting in their dynamic prospecting campaigns. So now Catawiki is able to scale their ad creative automation process. The next challenge is how to target the right creatives to the right audiences. That’s where dynamic audiences step in. With dynamic audiences CRM segments are automatically fetched from Catawiki’s CRM database on a daily basis. The great thing about dynamic audiences is that it’s constantly updating Catawiki’s custom audiences across all their accounts and campaigns. This assures Catawiki that they always have access to the most relevant audiences in their prospecting and retargeting campaigns.
The combination of dynamic audiences and dynamic prospecting makes Catawiki’s advertising scalable (to grow internationally and enter new markets), personalised (to show every specific audience the most relevant ads) and automated (to achieve creating lookalike audiences, automatically and frequently) at the same time.
'We are growing and scaling our business significantly. That’s why we were looking for a partner who’s innovating constantly and is willing to help us implement new innovation solutions to reach the most specific audiences with the most specific ads. The Next Ad is the partner who fit our needs.' -- Jeroen van Ittersum, Sr. Social Advertising Marketer, Catawiki