Guest Blog

Storytelling And Advertising: How To Bring The Two Together

Standing out amongst the crowd has always been the challenge in advertising. With so many other ad messages to compete with, how can a company be sure that its message will resonate with its target market? And even if it does resonate, what will make someone act upon it?

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Patrick Foster

Guest Blog

How To Split Test (For Brands On A Budget)

Crafting the perfect social ads can be a challenge. Emulating the success of big brands such as Pepsi or Oreo might seem impossible, and nailing the perfect social ad formula often feels like an arcane art. But those campaigns are the result of careful, diligent split testing, chopping and changing to find the social ad that works best. And you don’t need to throw hundreds of your precious dollars at expensive A/B testing methods. Let me break down how even brands on a budget can split test their way to social ad success.

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Guest Blog

Why Video Needs to Be Part of Your Paid Advertisement

Talking about video as part of your marketing strategy and paid advertisement in 2018, we can't say it's an upcoming thing. It's already here. No wonder both marketers and consumers love them. Videos are more engaging, more memorable and more shareable than any other type of content on the web. To prove this, let's talk about numbers as a first step!

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Guest Blog

How to Optimise your Facebook Ads with Neuromarketing

So you want to improve your social advertising ROI? The Next Ad is a platform for data-based optimisations. What if we told you that you can also pre-optimise your advertisements based on how the human brain processes information? It’s called applied neuromarketing. In this article, you'll learn some of the principles and techniques that you can apply.

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