Strategy

Building Customer Trust Through Native Advertising

Plenty of savvy consumers today have pop up or ad blockers installed on their web browsers. That doesn't mean that they hate ads. On the contrary, it's because these kinds of ads interrupt their online experience. Native advertising, on the other hand, is seamlessly integrated into a website's content. Consumers of today prefer native advertising because it attracts their attention but doesn't intrude their workflow.

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Diana Adjadj

Strategy

The Rise of Voice Searches Pt. 2: Content Marketing

In our previous blog, we’ve discussed some of the basics of voice searches and why you shouldn’t underestimate this new trend. As you can imagine, this development is changing the way consumers are searching and finding information online, but how is this impacting content marketing? Here are some of the things you'll need to know when it comes to voice searches and content marketing!

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Strategy

The Rise of Voice Searches Pt. 1

“Hey Siri - Hey Google - Hey Alexa” With the rise of smart speakers and mobile voice assistants, these phrases have become part of the regular lives of more than 27% of online mobile users around the world alone. Nowadays, you don’t have to be a CEO to have your own personal assistant that will support you throughout the day. The use of voice searches is up and coming and many are wondering where this new development will lead us to.

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Culture

The Latest Updates From Google Marketing Live 2019

After an eventful Google I/O Developer Conference that included many intriguing announcements last week, advertisers and marketers braced themselves for yet more updates at this year’s Google Marketing Live Conference held in San Francisco, California. So here are some of the most important highlights from yesterday’s event that anyone advertising on Google will certainly want to know about!

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