Customer behaviour trends
More use of social media and the emergence of new platforms
The fact that social media usage is rapidly increasing is a no-brainer. We all know that. One and a half billion users are highly active on Facebook and sellers alike, and similarly, 1.3 billion are highly active on Whatsapp. On top of it all, we typically spend one and a half hours a day checking all social networks. Mental, isn’t it?
However, the changes aren’t limited to the increase in social media usage. According to Duane Brown, Founder & Head of Strategy, Take Some Risk, and Lisa Raehsler, Founder & SEM Strategy Consultant, Big Click Co., remarked that, in 2019, users have spent more time on platforms like Snapchat, Pinterest, and TikTok. As a consequence, the revenue at those companies is rapidly growing.
So not only will the number of users increase, but also new platforms will emerge, or will become more active amongst customers.