Being the Dutch e-commercemarket leader, bol.com has an exceptionally broad audience. Being relevant and finding the right segments is a huge challenge and a necessary one to improve ad campaign performance. To ensure bol.com reached the right people out of all 5 million customers, the solution is a full cluster analysis across 20+ brands in two regions to find the most optimal audiences. Partnering up with Facebook Marketing Partner The Next Ad, Bol.com is able to create match audiences with the right products using a full cluster analysis between audience behavior and available stock. Targeting the right audiences based on its behavior turned out to be crucial for successful campaigns.
'We are growing and scaling our business, staying number one is our ultimate goal. That's why we've started using The Next Ad to engage with our customers in a really specific and relevant way.' - Jeroen Sitskoorn, Bol.com