More than ‘just’ Advertising
Grenzelooswerk reached out to The Next Ad to help them grow and scale their business. They were looking for a solution which could help them reduce time to waste so that they would be able to completely focus on growing their customer base. In The Next Ad’s Managed Services they found that perfect solution for their needs.
The Managed Services team started running campaigns and A/B tested continuously in order to find the best working structure for Grenzelooswerk. The team ran A/B tests on campaign settings such as trying out different campaign goals in combination with different custom optimisation settings such as CTR.
They tested with campaign structure and splitting up ad sets using the A/B test creator to be able to optimise their specific target group of young professionals. Finally, the automatic rotation of Ad Fatigue Optimiser was there to optimise on all different ad creatives in order to find the best-performing ones.
With The Next Ad it’s possible to use Dynamic Ads for all campaign goals, which turned out to be the perfect solution for Grenzelooswerk. After some testing, the best campaign structure turned out to be a Conversion campaign using Dynamic Ads. These Dynamic Ads campaigns could then be automatically optimised on the metric that matters the most to their business with the help of the Hyper Optimisation and Ad Fatigue Optimiser.
Thanks to all these insights, The Next Ad came up with some constructive feedback in order to strengthen the Ad Creatives and help grow their advertising scope. Recently, following the advice of The Next Ad, Grenzelooswerk opened up a new Instagram account in order to increase their presence on social media. They also briefed their creatives team on creating a completely new set of creatives based on feedback. They added Google to their digital marketing strategy with Display and Search and also trusted the team of Managed Services to run their Google campaigns in order to create brand awareness in Germany. Finally, their international growth is just getting started. Grenzelooswerk is highly ambitious and has great plans in scaling their business even more, especially after witnessing the growth and impact registered in their newly entered market: Germany.