Facebook Marketplace Launched in Europe
Facebook announced that it’s rolling out Marketplace this week to 17 countries across Europe including Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden and Switzerland (in addition to the United States, Canada, United Kingdom, Mexico, Chile, Australia and New Zealand). Giving people a single destination on Facebook to discover, buy and sell goods, it’s probably Facebook’s major entry point into local commerce and a potential new place for your ads.
What is Marketplace?
Marketplace is a convenient way to buy and sell items within Facebook’s community. Users can easily look through listings or search for items to find new or old things to buy in their local area. This has already been going on informally in Facebook groups for years, with people buying and selling items within their neighbourhood. Now, Facebook has made this official via its own Marketplace.
How is Marketplace different to already existing sale platforms?
Facebook created a simpler, easier and safer way to buy and sell things right within the community. There is a sense of familiarity with whoever users are selling to and buying from because they will have more information about the person they are dealing with. To buy an item, users can send a direct message to the seller to let them know he or she is interested or wants to make an offer. This added feeling of security will make it easier than ever for users to buy and sell locally.
Where to find and how to use
You can find Marketplace in the Facebook app and on desktops in a dedicated tab. Once you click on the Marketplace icon, you will get a scrollable list of item categories that appear in coloured, rounded icons. This makes it easier for users to discover goods on sale, as most people come to Marketplace with a certain goal in mind. For example, users might want to sell clothes or a piece of furniture. In addition to the category icons, users can also filter the location and the price to narrow down the listings. Finally, users can message each other, making the selling process transparent and trustworthy.
Why should you care?
According to Facebook, more than 450 million people have already been using Facebook to sell their items via groups each month. This means that Marketplace can be a potential new place to show your ads to users since a lot of traffic is expected. Moreover, as Marketplace is mainly focused on the digital app, it’s another hint for you to focus more on mobile ads.
Keep in mind that Facebook is only about to roll out Marketplace in Europe and so far hasn’t made room for ads yet. For now, Marketplace is focused on the selling/buying experience between users only and has not involved advertising opportunities yet. However, Facebook has already started a small test that shows ads to a small percentage of people using Marketplace in the US. As Facebook is testing and developing new features, you and your ads will get involved sooner than you think ;-). If you want to stay tuned with the latest development, make sure to sign up to our newsletter.
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