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Strategy

How you Can Optimise your Ads with Split Testing

Do you want to be sure that your ads are reaching the right people, in the right place, at the right cost? Ad optimisation can sometimes be tiring and harder than you think and doesn’t always end up in accurate results.

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Sanne Kruis ,The Marketing Manager of The Next Ad.

Strategy

UTM Tags and Your Facebook Campaigns

Do you know what ad set and/or ad creative is driving the most traffic and business to your website? It would be helpful to use an advanced tracking option that keeps you on top of your marketing campaign that drives maximum traffic to your website.

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Strategy

Facebook Canvas: Tell Stories, Big Ideas and Products on Facebook

Facebook recently introduced a complete new way to create great Facebook Ad Creatives which is called Canvas. The new feature isn’t available for everyone yet, but we’ll give you the knowhow of Canvas in advance. So, what’s Canvas?

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Strategy

How to Target the Right Audience for Facebook & Instagram Advertising

During our webinars we spend a lot of time on advising our attendees about their Facebook & Instagram advertising strategies. One of the things we keep getting questions about is how to target the right audience by creating a funnel.

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