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Strategy

3 Perks of Running Facebook, Instagram & Google Ads Simultaneously

Due to Facebook and Instagram's increased popularity amongst mobile platforms, running ads on social media has become the norm. Yet, we must not forget that, even though users rely blindly on these platforms, Google has also been integrated into our lives, minds, and, naturally, our search behaviour, consequently being the epicentre of online searches. What does this mean? By running cross-platform campaigns, you'll get an insane number of advantages. Let's go through some of them.

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Millie D'Arcangelo , Copy Writer at The Next Ad

Strategy

How to Measure the Value of Your Instagram Campaigns

Instagram has more than 1 billion active users, making it an incredibly powerful place to run marketing campaigns. But, if you’re not measuring your results, you won’t know what’s working. Here are the key metrics you need to keep an eye on and how to track them.

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Strategy

How to Use Social Media to Convert More Leads to Sales

Social media is known as a great tool for generating leads, but can they be used to close sales? With so many small businesses operating exclusively on Instagram or Facebook, the answer is yes. Here’s how you can do that for your business.

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Strategy

Steps Towards Building Original & Well-performing Ads on Social Media

When building creatives for your business, keeping to conventional strategies is vital. Of course, several tactics that apply to all companies are available, ensuring well-performing, eye-catching advertisements. Yet, we all want to be creative and original in the process. What should I include in my ads so that they're distinct? How do I let my audience know it's my company which is advertising? Fortunately, creating original ads while playing it by the book is totally possible!

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