Informative

How Understanding Your Social Audience Shapes Your Entire Marketing Strategy

Social media should be part of every smart marketer’s strategy. Read on to discover how understanding your social audience shapes your entire marketing strategy, and how you can better understand your audience in 2020!

Read Article

Rodney Laws , Guest Writer

Informative

An Introduction to Targeted Advertising

Many companies (small, medium and large), are spending more and more money trying to get their messages across and grow their businesses. One of the most effective ways to get your message across is with online advertising. But how do you set up an advertising strategy that will get you the best results with your advertising budget?  It's all about reaching the right audience, at the right time and place through efficient audience targeting. 

Read Article

Crisis Advertising

Running Campaigns During The Corona Outbreak: 6-Point Checklist (ENG | NL)

All over the world, the Coronavirus (COVID-19) is spreading quickly and it’s predicted to continue a while. Many businesses are struggling to keep their operations up and running in the best way they can, in order to pull through. In such times, how do you manage your online advertising? Here’s how you can navigate your digital ad campaigns through these times of uncertainty.

Read Article

Facebook

How To Build An Advertising Funnel That Boosts Conversions

Companies put incredible amounts of time, effort, and money into their marketing strategies. They’re constantly working to produce new content for different stages of their advertising funnels. They’re trying to nail down exactly who their ideal customer is, what they want and how to best nurture relationships with them. However, many companies don’t take full advantage of how much paid advertising giants like Google and Facebook can help generate leads and drive conversions. To make sure your company is reaping all the conversion benefits that Google and Facebook can offer, this article will offer you key tips to implement into your market strategies. 

Read Article