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Informative

A Simple Guide To Using Remote Audiences

As you may know, Facebook offers a range of audience options including Open Audiences, Web Custom Audiences, Lookalike Audiences etc. However, in this case we’re going to focus on The Next Ad’s very own, exclusive, Remote Audiences option. With GDPR becoming enforceable in only a couple of days, there's no better and safer way to make use of custom audiences and data on our platform.

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Louai Nasser

Informative

Exploring the Benefits of Google Trends

Do you know someone who has never used Google? Me neither. Google has become part of people’s daily lives as nearly everyone uses it to some capacity, some more or less than others. It is the world’s leading and most popular search engine, with more than 1.5 billion users worldwide. In fact, Google processes an average of around 40,000 search queries per second! This proves that Google really has become ingrained in people’s daily, online lifestyles, becoming the hub that people refer to if they have a question or query about a certain topic. However, just as interesting, is Google’s data collection of search query informations, allowing users to view some highly useful and interesting data which can be used for marketing and research purposes. If you haven’t yet, say hello to Google Trends.

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Informative

Introducing Playable Ads to the Newsfeed

Considering the amount of time people spend on their mobile phones, it should come as no surprise that mobile gaming has become one of the most popular ways to play games. Chances are that those of us who have spent some time playing free mobile games will have been exposed to an ad or two, for example, when in between levels or whilst the game is paused. Whilst the majority of these are video ads, at this year’s F8, we learned that interactive, playable ads seem to be the new way to go.

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Informative

Everything You Need To Know About Facebook 360 Photos

Facebook offers a ton of different formats and possibilities for people to creatively develop and share their content with the rest of the world. One of the latest features they have added in the last few years, is the ability to produce and share 360 degree footage. Content can be delivered in the form of an image or a video, whilst Facebook has even put a technologically advanced, high quality 3D-360 camera system on the market, naming it the Facebook Surround 360. This blog, however, will focus solely on 360 photos on Facebook and how they can be created, developed and shared on social media.

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