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Informative

The Next Ad’s Opinion On Facebook Usage Reports

Much has been made in the media about the apparent decline in Facebook usage across many countries around the world. However, we don’t think it can be concluded in such simple fashion as there are several factors that need to be considered when assessing the social network’s overall performance and popularity amongst users. So we decided to speak to The Next Ad’s Managing Director, Bob, and Senior Digital Marketing Consultant, Oscar, to get their thoughts on this subject.

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Louai Nasser

Informative

Introduction to Google Tag Manager

The collection of data through the use of tools such as Google Analytics is absolutely crucial when trying to increase your business’ online reach, turning prospects into customers and optimising your digital marketing strategies in order to develop a strong and lasting relationship with your customers. However, the use of Google Analytics on its own may not always be enough. That’s why Google Tag Manager, in conjunction with Google Analytics, can provide you with the opportunity to collect more and better data than ever before.

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Informative

What You Need To Know About Instant Experience

As you may have already heard last month, Facebook has officially renamed the mobile ad unit formerly known as ‘Canvas ads’, now calling it Instant Experience ads. In addition to the name change, Facebook is also expanding its range of capabilities which promises to help businesses with a variety of objectives.

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Informative

Optimising The Impact of Mobile Video Ads

For many customers, mobile devices are becoming the preferred device when it comes to purchasing products online. In this current ‘smartphone era’ it is the only device that most people have on them at all times, no matter where or when. This has led to an increase in mobile-friendly content production, especially videos, as well as a strong rise in mobile e-commerce.

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