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Industry Update

Industry Update

The Rise of Voice Searches Pt. 2: Content Marketing

In our previous blog, we’ve discussed some of the basics of voice searches and why you shouldn’t underestimate this new trend. As you can imagine, this development is changing the way consumers are searching and finding information online, but how is this impacting content marketing? Here are some of the things you'll need to know when it comes to voice searches and content marketing!

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Angelina Natividad ,Online Marketeer at The Next Ad.

Industry Update

The Rise of Voice Searches Pt. 1

“Hey Siri - Hey Google - Hey Alexa” With the rise of smart speakers and mobile voice assistants, these phrases have become part of the regular lives of more than 27% of online mobile users around the world alone. Nowadays, you don’t have to be a CEO to have your own personal assistant that will support you throughout the day. The use of voice searches is up and coming and many are wondering where this new development will lead us to.

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Industry Update

Ads Are On Their Way To WhatsApp

WhatsApp’s popularity over the last few years has been unquestionable. After passing the milestone of more than one billion daily active users, there’s no denying the chat app’s strong popularity all across the globe. Now, after years of speculation, it has been officially confirmed: Facebook has finally decided to start monetising WhatsApp.

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Industry Update

Understanding Facebook’s Page Publishing Authorisation Process

A Facebook Page is a public profile specifically created for a certain business, brand, cause or any other type of activity or organisation. These Pages, visible to the public, can be created by anyone and are there so that people can connect with them, 'like' them and become fans of the account. However, after detecting some foul play in the system, Facebook has decided to introduce a Page Publishing Authorisation process in order to prevent fake accounts from administering Pages on the platform.

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Industry Update

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