Industry Update

Industry Update

7 Top Advertising Trends You Should Expect in 2020

Just like every beginning of the year, we’ve got some expectations as to what possibilities digital advertising will offer us. Or rather, what users will impose on digital advertising, for sometimes it’s all about the customer, really! In this blog, we’ll give you 7 advertising trends that, according to how the industry has been moving, you should expect to occur in 2020.

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Millie D'Arcangelo , Copy Writer at The Next Ad

Industry Update

Facebook Introducing New Brand Safety Controls for Advertisers

Last month, Facebook announced to extend their brand safety controls in a few key areas in their quest to provide a safe environment for people and advertisers. So what’s changing? Read this blog to find out all you need to know!

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Industry Update

Ads Are On Their Way To WhatsApp

WhatsApp’s popularity over the last few years has been unquestionable. After passing the milestone of more than one billion daily active users, there’s no denying the chat app’s strong popularity all across the globe. Now, after years of speculation, it has been officially confirmed: Facebook has finally decided to start monetising WhatsApp.

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Industry Update

Understanding Facebook’s Page Publishing Authorisation Process

A Facebook Page is a public profile specifically created for a certain business, brand, cause or any other type of activity or organisation. These Pages, visible to the public, can be created by anyone and are there so that people can connect with them, 'like' them and become fans of the account. However, after detecting some foul play in the system, Facebook has decided to introduce a Page Publishing Authorisation process in order to prevent fake accounts from administering Pages on the platform.

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Industry Update

New Facebook Pixel