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Why you Should Get Started with Instagram Advertising Now

Instagram is the art gallery of the future. For users it’s a fun and quirky application where they can experience moments in their friends’ lives through photos and videos as they happen.

2 min read

Why you Should Get Started with Instagram Advertising Now

What is Instagram?

Before you get started with Instagram advertising there are some insights you need to know, because content is king and context is queen.

Instagram is the art gallery of the future. For users it’s a fun and quirky application where they can experience moments in their friends’ lives through photos and videos as they happen. For businesses it’s a serious advertising platform where you can share your business story with your audience through a serie of pictures or videos.

What you see on Instagram is real life user generated content. The photos and videos are not created in a studio, but represent real people doing something in real life. The most popular pictures on Instagram are colorful, vibrant and eye catching.

Since 2010 Instagram has been growing to a platform with more than 400 million active users every month. Advertising on Instagram is still relatively cheap (because of the lack of advertisers) and the users of Instagram are mostly millennials, 53% of the 18-29 years old use Instagram.

Instagram Users

Instagram users are visiting Instagram 10 times a day on average, which is a lot. They are 1.5 times more likely to follow you. If you have high quality content that you show to people who are interested in your product or brand and you make it relevant for your target audience, the Instagram users are 1.5 times more likely to follow you compared to other social networks.

Why are they visiting Instagram

If you want to understand what is relevant for the audience you’re going to target on Instagram, it’s good to understand the behavior of the users. So the main question here is: what is the goal of Instagram users when they open the application? 66% of the users stated they use Instagram for photos and videos to inspire their daily lives and 48% visit Instagram to share things with their friends and family.

These are interesting metrics, because people use Instagram to get inspired and that makes it a completely different platform than Facebook so we highly recommend to tailor your campaigns for Instagram.

Why do you want to advertise on Instagram?

At this moment it’s a big opportunity for every marketer to advertise on Instagram, because you’re one of the first to advertise on Instagram. Chances are, not many competitors are advertising on Instagram yet. If you are on top of your advertising game you can profit from your first mover advantage. At this moment first results are showing a higher Click Through Rate which means lower costs compared to other social advertising channels.

Hit the ground running

Since 2010 Instagram is part of Facebook and with Facebook already being a giant in advertising they used the same advertising structure to build up Instagram advertising to make sure you have the best advertising experience.

This means you can use all targeting and audience options like Custom Audiences, Open Targeting, Demographic Targeting & Interest targeting you have been using as a Facebook advertiser. You can hit the ground running!

Beginner’s Guide to Instagram Advertising

I think you might like our Beginner’s Guide to Instagram Advertising. Step by step we will explain you how to get started with Instagram advertising. Start right now and benefit from your first mover advantage!

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Sanne Kruis

The Marketing Manager of The Next Ad. Passionate about Social (Advertising), volleyball player and loves to socialise. Nice to meet you! 

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