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Crisis Advertising

The Importance of Investing in Marketing During a Recession

It’s been widely known that a global recession is coming our way. How long it will last or how hard it’s going to hit us is not yet certain, but many people and businesses are already feeling the blow. Multiple companies have been forced to close their doors as a result of the strict, but necessary, measures and policies that have been imposed in countries all over the world. For those businesses that have managed to find a workaround, it’s still highly probable that they are compelled to cut budgets, fire staff or even stop their operations after all. 

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Koen van den Brink ,Intern Data Analyst


An Introduction to Targeted Advertising

Many companies (small, medium and large), are spending more and more money trying to get their messages across and grow their businesses. One of the most effective ways to get your message across is with online advertising. But how do you set up an advertising strategy that will get you the best results with your advertising budget?  It's all about reaching the right audience, at the right time and place through efficient audience targeting. 

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Company Update

The Next Ad & Media Injection Listed In 2020’s Emerce100!

For the fourth year in a row, we’re very excited to share that both The Next Ad and Media Injection have been nominated for the Emerce100 Social Software! We’re truly honoured to be listed as one of the best social software companies in The Netherlands - We’ll give it our all to make it to this list in the next years to come!

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Crisis Advertising

De psychologische effecten van quarantaine (NL)

Hoeveel maatregelen brengt het coronavirus nog met zich mee? En wat als Nederland ook in lockdown gaat? Dit zijn enkele van de vele vragen die miljoenen Nederlanders bezig houdt. In deze blog gaan wij dieper in op wat het psychologische effect van deze corona crisis doet met de mens en wat je ertegen kunt doen. 

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