Informative

How to Create Explainer Videos and Boost Your Social Media Campaigns

If you are looking to describe your business visually and engagingly, consider creating an explainer video. Explainer videos are short animated clips that introduce the product in just 60-90 seconds. They are popular because they are particularly simple and convenient to consume. This blog was tailored specifically to show you how to create professional explainer videos and how they can help you to boost your social media campaigns!

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James Riddle , Guest Writer

Industry Update

Facebook Introducing New Brand Safety Controls for Advertisers

Last month, Facebook announced to extend their brand safety controls in a few key areas in their quest to provide a safe environment for people and advertisers. So what’s changing? Read this blog to find out all you need to know!

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Strategy

6 Ways to Attract Last-minute Holiday Shoppers in 2019

We’ve reached the end of 2019, but the Holiday Season hasn’t ended yet. This means that whatever you, as an advertiser, got until now, isn’t all. Some leftover customers are still wandering about trying to find the right present or merely taking advantage of the offers and discounts. So, what to do? Let’s bring them in! In this blog, we’ll discuss how to urge last-minute shoppers to make that purchase they’ve been procrastinating for so long.

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Strategy

7 Customer Personas You Should Take Note Of This Christmas

Ho-ho! Christmas is coming, and so are the Christmas Campaigns! We’re reaching the end of the Holiday Season, but this doesn’t mean advertising is less relevant. The main issue with Christmas is that everyone buys presents, so we need to distinguish who will be likely to frequent your website. This blog will tell you all about the main customers that will be present on Christmas, and why it is essential to take note of them.

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