Informative

Social Commerce: Definition, History, and How it Works

Social Commerce is an ongoing experiment that many companies have already dug into. As a user, have you ever clicked on a social media ad, and when you saw that you’d exited, let’s say, Instagram, abandoned the purchase? Yes, you didn’t want to leave the platform. If you’re an advertiser, this will be the solution for those users who wish to convert but don’t want to stop scrolling. Alongside Shoppable Ads, Social Commerce, for many companies, is now the way forward. In this blog, we will explain how Social Commerce works by answering FAQ, and maybe, you’ll find out whether it’s a fit for your company.

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Millie D'Arcangelo , Copywriter at The Next Ad

Informative

How to Evaluate The Success of Your Campaigns in 3 Steps

Measuring will always be part of the advertising process, no matter your chosen goal. Without proper measurement, your campaign might end up following a plan that is not optimal; particularly, at this moment of the year where we tend to focus on renewing strategies. Accurate measurement, therefore, is crucial for your campaign if you’re striving for optimising your resources. If you don’t know the ways to do it, don’t worry; we’ll show you the best ways to evaluate how successful your campaign is or has been. Numbers will be in front of your screen in just a few steps!

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Industry Update

7 Top Advertising Trends You Should Expect in 2020

Just like every beginning of the year, we’ve got some expectations as to what possibilities digital advertising will offer us. Or rather, what users will impose on digital advertising, for sometimes it’s all about the customer, really! In this blog, we’ll give you 7 advertising trends that, according to how the industry has been moving, you should expect to occur in 2020.

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Informative

How to Create Explainer Videos and Boost Your Social Media Campaigns

If you are looking to describe your business visually and engagingly, consider creating an explainer video. Explainer videos are short animated clips that introduce the product in just 60-90 seconds. They are popular because they are particularly simple and convenient to consume. This blog was tailored specifically to show you how to create professional explainer videos and how they can help you to boost your social media campaigns!

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