The Facebook Pixel has been released! If you want to measure, optimise and build audiences for your ad campaigns, you’re probably familiair with the Conversion Pixel and Custom Audience Pixel of Facebook.
Facebook has been testing the Lead Ads feature for months and we’re not surprised to see the results came back positive. We’re very excited to announce that the Lead Ads feature is now for 100% available for all advertisers.
Facebook wants to make sure that you create the most compelling and relevant ads possible. Therefore it happens a lot that ads get disapproved while Facebook is checking your campaign before publishing it to its users.