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Product

3 Benefits of Using Cross-Campaign Optimisation

Guest Blog

3 Facebook Messenger Marketing Strategies You Can Try Today

Strategy

3 Perks of Running Facebook, Instagram & Google Ads Simultaneously

Informative

3 Reasons Why Facebook Will Reject Your Ad

Strategy

3 Reasons Why We Have Google Ads Specialists In-house

Informative

3 Reasons Why You Should Start with Facebook Advertising

Strategy

3 Ways to Attract People to Your Store Using Digital Advertising

Informative

4 Essentials for Great Facebook Video Campaigns

Seasonal

4 Reasons for Why the Facebook Pixel is Crucial during the Holiday Season

Company Update

4 Reasons Why We Love The New Find & Replace Feature

Informative

4 Things to Consider With Social Media Marketing

Strategy

4 Web Hosting Hacks for Running Successful Social Media Campaigns

Informative

5 Facts about Facebook’s Audience Network

Informative

5 Reasons for Investing in a Social Media Management Tool

Strategy

5 Reasons Why Personalised Content Drives More Sales

Strategy

5 Rules for Effective Omnichannel Communication

Strategy

5 Tips to improve your Facebook Relevance Score

Strategy

5 Ways to make the most out of Black Friday and Cyber Monday

Company Update

6 Reasons Why We’re Excited About The Next Ad Analytics

Informative

6 Tips for Successful Lead Ads

Seasonal

6 Tips For The Second Half Of The Holiday Season

Strategy

6 Ways to Attract Last-minute Holiday Shoppers in 2019

Strategy

7 Customer Personas You Should Take Note Of This Christmas

Informative

7 Reasons Why We Love Using Google Ads (AdWords)

Industry Update

7 Top Advertising Trends You Should Expect in 2020

Strategy

8 Tips to Outsmart the News Feed Algorithm

Google

9 Tools to help grow your business’ YouTube channel

Strategy

A Beginner’s Guide on UTM Codes

Creatives

A Refreshed Brand and A New Website: The Ins and Outs!

Informative

A Simple Guide To Using Remote Audiences

Seasonal

Ad Fatigue Cheat Sheet for the Holiday Season 2017

Industry Update

Ads Are On Their Way To WhatsApp

Informative

An Introduction to Targeted Advertising

Informative

Beginner’s Guide For Setting Up An Online Store

Strategy

Best Digital Advertising Strategies for your Webshop

Creatives

Best Platforms to Design the Best Ad Creatives

Strategy

Building Customer Trust Through Native Advertising

Company Update

Conditional Publishing

Google

Conversion Tracking: What is it, Why you need it, How to use it?

Strategy

Create Lookalike Audiences Automatically

Company Update

Create multiple Lead Forms for A/B Testing

Informative

Creating Purchase Intent Amongst Customers

Crisis Advertising

De psychologische effecten van quarantaine (NL)

Culture

Discovery Dplay Opts For The Next Ad’s Expertise

Company Update

Dynamic Product Ads now on Instagram in The Next Ad

Informative

Everything You Need To Know About Facebook 360 Photos

Seasonal

Exclusive Valentine’s Consumer Behaviour Insights

Informative

Exploring the Benefits of Google Trends

Informative

Facebook Bidding Guide: How to use CPM, CPC, oCPM & CPA

Informative

Facebook Campaign Structure: A Quick Overview

Strategy

Facebook Canvas: Tell Stories, Big Ideas and Products on Facebook

Product

Facebook Introduces Showcase and New Messaging Features

Industry Update

Facebook Introducing New Brand Safety Controls for Advertisers

Industry Update

Facebook Introducing Place Tips in News Feed

Informative

Facebook Lead Ad Best Practices

Informative

Facebook Lead Ads

Industry Update

Facebook Messenger Plug-In for Websites

Industry Update

Facebook Removed 20% Text Rule

Facebook Removes the 28-Day Attribution Window [Updated]

Product

Facebook’s 20% Rule Explained

Seasonal

Figures, Facts & Insights from Last Year’s Holiday Season, and How to Learn from Them

Company Update

First Official Facebook Marketing Partner in the Benelux

Strategy

Funnel Advertising And The Customer Experience

Company Update

Gain More Insights via our New Home Dashboard

Company Update

Generating Leads with a simple Click

Informative

Getting back Your Link Ownership

Seasonal

Holiday Season SEO 2020: 8 Best Practices You Need to Follow Now

Informative

How and When to Use Facebook Messenger Bots

Strategy

How And Why To Use The Facebook Pixel

Informative

How and Why Your Business Should Consider Using Carousel Ads

Strategy

How Stories Can Help You Promote Your Brand

Informative

How the Facebook Blueprint Can Offer a Competitive Advantage

Google

How to Add Budget to Your The Next Ad Account

How To Advertise Your Online Store

Facebook

How To Build An Advertising Funnel That Boosts Conversions

Strategy

How to Build the perfect Funnel for your Advertising Strategy

Strategy

How to Convert 1-Time Buyers into Loyal Customers

Informative

How to Create a Google Search Ad Campaign (for Beginners)

Informative

How to Create Explainer Videos and Boost Your Social Media Campaigns

Seasonal

How to Determine Your Advertising Budget for 2021 (ENG | NL)

Informative

How to Evaluate The Success of Your Campaigns in 3 Steps

Strategy

How to Measure the Value of Your Instagram Campaigns

Seasonal

How to Optimise Your Campaigns during the Holidays

Guest Blog

How to Optimise your Facebook Ads with Neuromarketing

Seasonal

How to Prepare for Black Friday

Seasonal

How to Prepare your Business for The Holiday Season

Informative

How to Properly Run a Website Speed Test

Seasonal

How to Reach the Right Facebook Audience during the Holiday Season

Guest Blog

How To Split Test (For Brands On A Budget)

Strategy

How to Target the Right Audience for Facebook & Instagram Advertising

Informative

How to Use Facebook’s New Ad Transparency Tool to Your Advantage

Strategy

How to Use Instagram Stories Ads

Strategy

How to Use Social Media to Convert More Leads to Sales

Informative

How Understanding Your Social Audience Shapes Your Entire Marketing Strategy

Strategy

How you Can Optimise your Ads with Split Testing

Crisis Advertising

Impact van Corona op Online gedrag: Social en Zoekresultaten

Seasonal

Increasing Your Advertising Budget in Anticipation of The Holiday Season

Industry Update

Instagram Reveals How Its Algorithm Works

Seasonal

Interesting Easter Insights for 2019

Industry Update

Introducing Carousel Ads to Instagram Stories

Informative

Introducing Playable Ads to the Newsfeed

Product

Introducing The Next Ad’s Bulk Creative

Company Update

Introducing The Next Ad’s New Approval Process

Informative

Introduction to Google Tag Manager

Company Update

Investment of 1.5 Euros for The Next Ad

Success story

IPG Mediabrands Netherlands and The Next Ad enter a long-term Partnership

Culture

Key Announcements from Google I/O 2019

Company Update

Launch of a New Optimisation Method

Informative

Live Video in 2020: Here’s How to Get Started

Success story

Loavies’ Incredible Black Friday Success Story

Company Update

Migrate Campaigns across Brands

Mobile Advertising: A Must for the Holiday Season

Culture

Most Important Highlights of F8 Developer Conference 2019

Industry Update

New Facebook Pixel

Informative

New Lead Ads more Advanced

Company Update

Optimise Campaigns Automatically based on Custom Events

Informative

Optimising The Impact of Mobile Video Ads

Portfolio Bid Strategy: What is it, Why you need it, How to use it?

Pre-Holiday Season Tech Check: What it Means & Why you Should Do it

Product

Quick Review of WhatsApp’s Latest Updates

Strategy

Reach your Audience with Confidence

Crisis Advertising

Running Campaigns During The Corona Outbreak: 6-Point Checklist (ENG | NL)

Company Update

Say Hello To The Next Ad’s Automatic Booster

Informative

Social Commerce: Definition, History, and How it Works

Seasonal

Social Media During the Holiday Season: 5 Tips to Get your Accounts Ready

Product

Step-By-Step Tutorial on Google Data Studio

Strategy

Steps Towards Building Original & Well-performing Ads on Social Media

Guest Blog

Storytelling And Advertising: How To Bring The Two Together

Success story

Success Story Takeaway.com

Strategy

Tech Partners & Measurement: Why you Should Partner Up

Informative

The Best Times to Run Social Media Ads

Strategy

The Digital Marketing Guide: From Local to Global Advertising

Informative

The Future of Advertising is Social, Local and CRM Driven

Crisis Advertising

The Importance of Investing in Marketing During a Recession

Strategy

The Influence of AI on Digital Marketing

Culture

The Latest Updates From Google Marketing Live 2019

Company Update

The Next Ad & Media Injection Listed In 2020’s Emerce100!

Culture

The Next Ad & TW Steel Talk Digital Transformation On RTL-Z

Company Update

The Next Ad is Voted as the Best Social Ad Platform in the List of Emerce 100

Culture

The Next Ad Nominated For 2019’s Emerce100

Culture

The Next Ad official Google Premier Partner

Company Update

The Next Ad Voted Best Social Ad Tech 2018 in Emerce 100

Company Update

The Next Ad’s Latest Feature: Ad Scheduling

Informative

The Next Ad’s Opinion On Facebook Usage Reports

The Next Steps for Ads on Instagram

Strategy

The Rise of Voice Searches Pt. 1

Strategy

The Rise of Voice Searches Pt. 2: Content Marketing

Strategy

The Rise of Voice Searches Pt. 3: Digital Advertising

Informative

The Value of Video Ads on Facebook

Strategy

Two Ways of Using the Conditional Publisher

Informative

Ultimate Facebook Photo Ad Creative Cheat Sheet

Informative

Ultimate Facebook Video Ad Creative Cheat Sheet 2016

Informative

Ultimate Instagram Ad Creative Cheat Sheet 2016

Industry Update

Understanding Facebook’s Page Publishing Authorisation Process

Product

Understanding The Facebook Learning Phase

Strategy

UTM Tags and Your Facebook Campaigns

Industry Update

Valentine’s Day Advertising: A New Era

Informative

Ways to Reduce Electronic Security Risks For Your Business

Company Update

Webcare Sequences voor Crisis Management op Social (NL)

Product

What You Need To Know About Campaign Budget Optimisation

Product

What You Need To Know About Facebook Ads Relevance Score

Informative

What You Need To Know About Instant Experience

Industry Update

WhatsApp Turning into an Advertising Opportunity

Company Update

Why Advanced Analytics Is The Way Forward

Product

Why Advertisers & Marketers Love These 5 Google Tools

Strategy

Why Advertisers Love Collection Ads

Informative

Why does Copy matter for a Successful Facebook Ad?

Informative

Why Dynamic Ads Have Become Indispensable To Advertisers

Informative

Why Everyone Running An E-Commerce Business Needs Social Ads

Informative

Why Facebook’s Learning Phase influences optimisation

Informative

Why my Facebook Data doesn’t Match my Google Analytics Data

Informative

Why News Feed Moves towards Promoted Posts

Guest Blog

Why Video Needs to Be Part of Your Paid Advertisement

Informative

Why You Should Care about Dynamic Ads and Broad Audience Targeting

Seasonal

Why You Should Increase Your Advertising Budget during the Holiday Season

Informative

Why you should start with Instagram Stories Ads

Seasonal

Why Your Campaigns Fail and What You Can Do about it

Company Update

Your Personal UTM Tag Builder

Blog

Customer Stories White Papers Webinars

Informative

Facebook Bidding Guide: How to use CPM, CPC, oCPM & CPA

We’ve been getting a lot of questions about the best way to setup a bidding strategy for Facebook campaigns. By default ad campaigns on Facebook run using oCPM.

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Oscar Kooij

Company Update

Conditional Publishing

We launched a new Facebook advertising feature in The Next Ad which allows you to (re)act on external data such as your product feed, the weather conditions or stock market results.

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Informative

4 Essentials for Great Facebook Video Campaigns

Over four billion videos are watched on Facebook each day. Video is an excellent way to reach your target group with sound, visuals and motion. Today we’ll give you 4 ways to create a great Facebook video campaign.

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Strategy

5 Tips to improve your Facebook Relevance Score

The Facebook Relevance Score is all about the relevance of your ad to your targeted audience. To improve your ad’s relevance score you can work on your targeting and the ad creative.

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Informative

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