Facebook Bidding Guide: How to use CPM, CPC, oCPM & CPA

We’ve been getting a lot of questions about the best way to setup a bidding strategy for Facebook campaigns. By default ad campaigns on Facebook run using oCPM.

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Oscar Kooij

Company Update

Conditional Publishing

We launched a new Facebook advertising feature in The Next Ad which allows you to (re)act on external data such as your product feed, the weather conditions or stock market results.

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4 Essentials for Great Facebook Video Campaigns

Over four billion videos are watched on Facebook each day. Video is an excellent way to reach your target group with sound, visuals and motion. Today we’ll give you 4 ways to create a great Facebook video campaign.

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5 Tips to improve your Facebook Relevance Score

The Facebook Relevance Score is all about the relevance of your ad to your targeted audience. To improve your ad’s relevance score you can work on your targeting and the ad creative.

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