Mobile advertising is a type of marketing that is shown on mobile devices (smartphones and tablets) that have access to a WiFi connection. From the earliest forms of mobile advertising through SMS text messages, we’ve reached the point in which its popularity has been more massive than ever before. Hence it’s importance during the Holiday Season! Purchasing, searching, contacting; almost everything is done through mobile nowadays. Read this blog to know more about the benefits and usages of mobile advertising.
Copy Writer at The Next Ad
Mobile is Winning the Race: An Upsurge in Popularity
If you look back to 7 years ago, you’ll find yourself in a stupor. Things have changed so much, especially regarding technology. Mobile usage can be found within those changes.
Actually, it looks like nobody can stop it.
Facebook’s statistics have informed us that 2.07 billion people are active each month on social networks.
Furthermore, combining all social media networks, research has shown that 30% of the time spent online by a user is spent on social media activities.
And how high is the daily usage of social media platforms? So far, in 2019, people spent 153 minutes on social networking; whereas, in 2012, users only spent 90 minutes on social media.
Do you know what this means? If a user spends an hour on their mobile phone, 18 minutes will at least be destined for social media activities.
Not only that, but the usage of mobile devices themselves has increased massively. In 2018, 52.2% of all website traffic worldwide was generated through mobile phones.
Consequently, the use of Search Engines has simultaneously grown, allowing Google Advertising to establish its presence.
Why you Should Turn to Mobile: The Benefits
People tend to carry their mobile phone everywhere they go and use it at any time of the day. This is why, when trying to reach potential customers, you’re far more likely to reach more people if you target on mobile. Besides, mobile ads tend to be easily connected to other social media. The result? Your ad is spread amongst users more quickly, usually leading to free publicity!
By targeting on mobile plus desktop, chances are higher that your campaign will be successful. This is known as cross-channel advertising; a form that will ensure you reach every user, no matter their device preference.
Even though mobile usage is trending, mobile advertising costs so much less than television and radio. Plus, if you’re on a tight budget and wish to try out digital advertising this is a brilliant way to begin. By targeting on mobile, you’ll reach more people for less money!
Types of Mobile Advertising
Banner: the most popular ad format. It works as an unobtrusive banner at the top or bottom of the screen, featuring relevant text and graphics related to your company. The objective is merely to generate brand awareness.
Native: these are the ‘disguised ads’. These cheeky ads try to integrate themselves with the other publications and the company’s app seamlessly whilst advertisers make their appearance resemble the rest of their content.
Video: well, this is quite simple. Video ads play once you scroll down your feed, and you can choose to add sound to them or make them soundless. Unfortunately, they require a high budget, but they often offer a high level of user engagement.
Interstitial: interactive ads that display across the entire screen, usually while an app is loading or after an app is closed. The positive side of this type of ads is that they’re a way of ‘entertaining’ the user whilst they wait for the page to load, which offers the chance for users to partake in high-level engagement. Furthermore, they usually feature creative design and compelling call-to-actions.
Rich Media: they’re interactive and dynamic ads that are limited by the advertiser’s creativity (and budget). Explicitly designed to engage with users to generate high CTR and conversions, their dynamic nature attracts more customers than ordinary ads.
What about the Holiday Season?
Mobile advertising throughout the Holiday Season is vital. Due to its increasing popularity, people search, purchase, and look for product information on mobile. Nowadays, we want everything instantly; in the blink of an eye, we want the product we’ve ordered on our doorstep.
By including mobile advertising in your Holiday strategy, more people are more likely to contact you, search for your products, or even make a purchase.
To give you a hint, the percentage of Facebook advertising budgets dedicated to mobile advertising is currently 57%. This is a high number, isn’t it? Mobile advertising on the Holiday Season is, therefore, something to consider.
So, how do you get started?
To get started with mobile advertising, you should get acquainted with Facebook, Instagram, and Google advertising. Define your budget; how much do you want to destine to your mobile ads? How relevant is this for your campaign strategy? Often, the answer to the latter is ‘highly relevant’.
When you don’t know where to start, it’s also good to turn to someone for advice. Facebook and Google partners such as The Next Ad will assist you through this process and will ensure you get all the support and guidance you need in the steps towards mobile advertising. Want to know what our team could do for you? Don’t hesitate get in touch with us!