Lead Ads is the Lead Generation Machine of Facebook
No one loves filling out forms and that’s why Facebook is testing lead ads. A new and simple way for people to fill out forms on their mobile devices. No more switching between apps, forms, or devices.
Lead ads make the mobile signup process easier by automatically populating contact information that people have given Facebook, like their Email adresses and name. Facebook is testing different versions of lead ads that would let people sign up for newsletters, follow-up calls and business information.
A native signup flow within Facebook helps avoid a lot of the pain points usually associated with filling out forms. Stay in the app while you fill in the form and having to enter all of their information from scratch. Just a few taps and people are done.
What about privacy?
Facebook built the lead ads with privacy in mind. People can edit their contact information. The information isn’t also sent to the business until you clicks the “submit” button.
“Advertisers may only use this information in accordance with their privacy policies, which we make available in the lead ad before people click submit. Advertisers are also restricted from re-selling lead information to third parties.” - Facebook
The current test of lead ads is limited to a small group of businesses around the world. More information will follow when Facebook gather feedback.
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