IPG Mediabrands Netherlands and The Next Ad Partnering Up to bring together the best Knowledge, Service, and Technology
The best knowledge and service from agency side brought together with the further development of Ad Technology. ‘The world has changed, so we have too. We’ve reengineered the very core of our business to guarantee we keep pace with a customer that moves faster than ever before. Technology has outpaced the traditional marketing funnel. Today we must analyse and optimise our efforts in real time to get the very best results for our client.’ – Following this mission, IPG Mediabrands Netherlands is now working together with Ad Technology Partner The Next Ad, who aims for the same mission: to achieve the best results for advertisers using smart technology.
IPG Mediabrands Netherlands is the driving force behind various labels such as Super Digital, Yune, and Traffic4U. The partnership between media holding IPG Mediabrands Netherlands and software developer The Next Ad, a Facebook Marketing Partner in Advertising Technology, means both parties are strengthening their position in the market by bringing together the best knowledge and service from agency side in combination with the further development of the best Ad Technology from the Benelux. As a leading agency, IPG Mediabrands has years of experience working for top brands from around the world, similar to The Next Ad, who has been working with clients such as Heineken, Catawiki, and CLUSE.
"As a media holding, we work with in-house experts for many different brands, in order to obtain the best exposure and results from (online) marketing activities. The Next Ad has this same mission, but then in the field of Advertising Technology. In order to achieve these results, it is important to use the right, smart technology for, among other things, optimisation possibilities, but also to help us optimise the strategy and utterances using A/B and multivariate testing. "- Richard Smoorenburg, Chief Digital Officer IPG Mediabrands Netherlands
"The development of our platform is a continuous process and based on up-to-date market experiences. With our focus on e-commerce businesses and performances, we also offer agencies a technology that helps them achieve the best results possible for their customer portfolio. The collaboration with IPG Mediabrands is proof of this, demonstrating how technology helps companies to get to that next level and grow. Thanks to this partnership, there is close contact between the two parties to further develop our platform based on needs and feedback, with the common goal of continuously achieving better results. "- Sander Haarman, Chief Commercial Officer, The Next Ad.
About IPG Mediabrands Nederland
IPG Mediabrands is the media holding company that consists of all IPG media companies in the Netherlands: UM, Initiative, Traffic4u, bGenius, SuperDigital, Cadreon, YUNE, Magna Global, Orion, Report and IPG Marketing Sciences.
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