3. Answer DMs
It may not be intuitive for people who just discovered Facebook and Instagram as marketing tools, but DMs are very important. Answering direct messages fast makes customers happy, and great customer experience equals loyalty for over half of millennials.
Taking orders directly via DMs will also increase the conversion rate, says Michael Green, Head of Marketing at Cake HR Software. Integrating DM orders into your HR software is really easy, and sales agents can even form orders manually without the software. However, if you ask a customer to go on your website and order there, you may lose this lead as they’ll forget about it or find another company to order from.
People love when brands show they care, even if it manifests itself in the small things. However, talking to your audience isn’t only going to increase trust. It can score you some sales as well.
Answer to people who seem to be interested in a purchase immediately, and they may become a buyer.