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Heineken Netherlands Saved 30% Optimisation Time by Using The Next Ad

HEINEKEN Netherlands saved 30% in time and workload by using The Next Ad’s Hyper Optimisation and reached 10%-30% more efficient media efforts. By saving time, HEINEKEN has more time to focus on the strategy beyond advertising.

2 min read

HEINEKEN Netherlands Saved 30% Optimisation Time by Using The Next Ad
 

HEINEKEN Netherlands saved 30% in time and workload by using The Next Ad’s Hyper Optimisation and reached 10%-30% more efficient media efforts. By saving time, HEINEKEN has more time to focus on the strategy beyond advertising.

HEINEKEN Netherlands started working with The Next Ad’s Facebook & Instagram advertising platform and reached significant results!

“We were looking for a Facebook & Instagram advertising platform who is a step further than just only publishing ads. Examples are building new (custom) audience in a smart way, campaign optimisation and simplify our workflow”, said Rob van Griensven, Head of Media, Sponsoring & CRM. “By building up new (custom) audiences in a smart way and by using social data, we perform on one of the highest levels of social advertising”, he continues.

The main objective for social (advertising) for HEINEKEN is to use social media effectively within the target groups of their various brands such as: Jillz, Amstel and Heineken. “Because of the many brands and campaigns it is the more important for us to use a user-friendly platform. TNA is a platform that makes it easy to create fast and efficient (social) media campaigns yourself”, substantiates Laurens Griep, Social Advertising & Community Manager.

The Next Ad is specialized in performance marketing on Facebook and Instagram. With six years of experience in social media management and metrics, TNA’s platform enables customers to create, analyse and optimise Facebook and Instagram marketing campaigns easily and automatically.

The results?

“Through the use of TNA’s Hyper Optimisation we have achieved 10% to 30% more efficient media efforts. More and better reach of our audience! Thanks to the user-friendliness of the platform and automatic optimisation functions, we also saved 30% of our time with setting up and optimising campaigns”. Hyper Optimisation not only ensures us that time is saved on the optimisations that should otherwise be performed manually, but that the best results are achieved as well.

The platform in combination with the team

“Finally, it is important for us to collaborate with a party that helps us and thinks along on strategic level. TNA is a partner like that for us. They are recognized by Facebook as the only official Facebook Marketing Partner in the Benelux. We can therefore work together in short lines and get the most out of our Facebook & Instagram campaigns. The support from The Next Ad is quickly and adequately”, Griep continues. There are regular meetings and updates between the team of HEINEKEN Netherlands and The Next Ad where they discuss updates and improvements.

Achmed Awad, CEO of The Next Ad: “Shortly after the online launch of TNA, we became a proud Facebook Marketing Partner. Because of our partnership we are the first ones with new (exclusive) features. We work both internally and with customers in short lines. We also work on the best advertising platform in collaboration with Facebook. This way we can provide the support that many performance marketer hopes to get”, Achmed Awad completes the story.

You can learn more about how HEINEKEN Netherlands achieved these great results. What’s their solution and story? Download and read more in the success story of HEINEKEN Netherlands.

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Sanne Kruis

The Marketing Manager of The Next Ad. Passionate about Social (Advertising), volleyball player and loves to socialise. Nice to meet you! 

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