The other week, we introduced you to our newest feature, the Lead Form Generator. Today, we want to give you an idea of the benefits of Lead Forms and how you can use them in different industries.
There might be a lot of potential customers out there that want to get to know your business. However, filling in forms to learn more about you can be a chore and a challenge, especially on mobile. Nowadays, people expect to be able to do everything from their phones. Indeed, mobile phones are THE device where people communicate and discover new things.
With Facebook Lead ads, you can solve that problem. People simply have to click on your ad and a form pops up, already pre-filled with the contact information they’ve shared on Facebook, ready to be sent directly to you. Just like that, potential customers get the information they’ve been longing for – and you can generate leads for your business – a win-win situation!
What you will learn through this blog
- The benefits of Lead ads and how they can be useful for your business
- How Lead ads can be used in different industries
- How you can access lead data in real time
Benefits of Lead Ads
Collect leads across devices
Via Lead ads you can reach people on any device they use to log into Facebook or Instagram. You can quickly create inquiries, email subscriptions, applications, registrations, pre-orders and more.
Made for mobile
On mobile, Lead ads make customer acquisition easier and more cost-effective. With pre-filled forms people can submit their contact information fast, which makes for efficient mobile lead generation.
Improve the quality of lead contact info
You can customise the form fields to include information that’s important to your business and upload a custom image. This will help you to get higher-quality leads because it gives people more details about what they’re signing up for before they submit the form.
Attract the right leads
Thanks to Facebook’s people-based targeting, you can reach the right audience – people who are interested in buying products similar to yours to increase campaign relevancy.
More conversions, fewer drop-offs
Lead ads do most of the work of filling out contact forms for people, so potential customers are more likely to finish and send forms.
If you use Engagement Custom Audiences, you can easily reach people who have previously engaged with your Lead ads, so people who opened your Lead ad form, opened but didn’t submit the form and people who completed the form.
Access lead ads in real time
You can access a lead immediately after someone submits their form. You can easily sync your leads directly with your customer system, whether that be a CRM, email service provider or any other system you use to track your customers.
How Lead Ads can be used in different industries
How Lead ads can be used really depends on your industry. Are you in the retail or financial services industry? Here are tips for how to use lead ads based on your industry:
You can let your customers pre-order products or sign up for special discounts.
Suggested fields: Email address, offer(s) they’re interested in
If your company is based in the education industry, you can create a Lead ad for people to submit inquiries or interest forms.
Suggested fields: Name, Email/phone number, field/area of interest, qualifying questions
You can make it easy for your customers to request a quote or whitepaper, or fill out an application. Banks and credit card companies can initiate the online application process.
Suggested fields: Qualifying questions, contact details, what financial products and services they’re interested in
You can let your customers request a quote, configure a car, set up a test drive.
Suggested fields: physical address, what car types they’re interested in, contact details
Consumer Packaged Goods
You can help your customers by letting them request product samples
Suggested fields: physical address (to send samples), what product they’re interested in
If you’re a tech company, you can identify people who are interested in promotions, deals or contests and let them pre-order new devices.
Suggested fields: qualifying questions, contact details
Things to keep in mind when accessing lead data in real time
As soon as a person submits a Lead ad, you can immediately access the data. We advise you to really follow up on each Lead as soon as possible otherwise you will run the risk of losing the impact of a possible conversion. According to a study by Harvard Business Review, customers who are contacted within one hour of submitting their query are:
- 7 times more likely to be qualified, compared to a lead that was contacted an hour later
- More than 60 times more likely than companies that waited 24 hours or longer to contact the customers
Keep in mind that you have 90 days to follow up on the customer data. After that period, the lead data gets deleted from your ads manager!
Another important detail to keep in mind: If someone does not complete and submit your Lead ad, no information will be available to you. The Submit button serves as a form of consent so it has to be clicked on before Facebook shares the data with you.
Brown Chevrolet Buick GMC
The automotive company wanted to reach more people to increase its website traffic and get better leads without having to increase its marketing budget. By using Lead ads it could:
- Increase its website visits by 43%
- Increase it email leads by 63%
- Gain 12.5 x return on ad spend
This marketing company aimed to get more leads while keeping its cost per lead low. It also aimed to drive as much traffic to its marketing-related website content as possible.
It could achieve its goals by featuring bright, static images promoting one of its products, and included copy that explained the benefits. A ‘Learn More’ call-to-action button encouraged people to visit the signup page to get a free download.
With people spending more time on their mobile devices than on computers, there is no doubt that you are excited about the potential of Lead ads. As you’ve read in this blog, they can generate targeted leads at scale, offer high conversion rates and accurate contact data and improve the user experience. Before you launch your next campaign, be sure to re-read this blog and our blog on our ultimate Lead Form Generator to keep the best practices in mind.
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