People already use Recommendations to ask their communities about where to go, where to eat, or where to shop. Starting from today on, Facebook is now making those Recommendations more prominent on Pages. Going forward, people will review a Page by writing a Recommendation, which can now be done directly from the Page surface and more places on Facebook. Key changes are:
Rich endorsements: Customers can easily indicate if they recommend a Page by simply answering "Yes" or "No" (replacing the previous 5-point star rating that accompanied Reviews on Pages), and can explain why with tags, text and photos. By selecting a tag, they can help themes emerge in the feedback from Recommendations, making it easier for potential customers to see what a business is known for.
Authentic Recommendations: We understand that authentic feedback is important to get and keep customers, that's why Facebook has made it even easier for Page admins to report content in Recommendations that is fraudulent, spam or paid for with an easier reporting flow.
Reach people as they're making decisions: Recommendations appear on a Page and are discoverable across Facebook when people are searching for, or talking about a business. Because we know that people trust the opinions of those they know most, these Recommendations will be surfaced most prominently.
Legacy reviews and star ratings will be converted to Recommendations on a Page and will continue to be displayed and factored into the overall rating of a Page.
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