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F8 Facebook Developer Conference

The major developments of the F8 Facebook Developer Conference, held on 25 and March 26, 2015. Below, you will find more information about Facebook Analytics for Apps and the Messenger Business & Platform.

2 min read

F8 Facebook Developer Conference

The major developments of the F8 Facebook Developer Conference, held on 25 and March 26, 2015. Below, you will find more information about Facebook Analytics for Apps and the Messenger Business & Platform.

Facebook Analytics for Apps

A cross-device mobile analytics tool to help your clients better understand their apps’ audience, measure how people use their app across devices, and grow their business. Facebook Analytics for Apps is built on our App Events product, enableing marketeers already logging App Events to use the app immediately.

  • How people use your product across multiple devices: An answer to: “what percentage of the people in Holland that installed my mobile app ended up purchasing on my website?”
  • Decision-making on a smarter way: build better experiences for the people using your apps by understanding the path users follow within the app, finding areas that are causing people to drop off, and seeing how well you keep people engaged.
  • Insights about the people using your app: tailor the content within your app thanks to better understanding the people who use it with the help of aggregated demographic reporting. For instance, you can see age, gender, country, and language breakdowns for people that have “Added to Cart”.
  • To improve app marketing: with cross-network mobile app attribution and campaign measurement tools, Facebook Analytics enables you to measure the lifetime value per ad network or campaign.

How Facebook Analytics for Apps works

  • Event-based metrics: dive into trends and see what’s happening in your app
  • Segments: understand the customers in your apps better by using filters
  • Funnels: learn when your customers have problems in your app
  • Cohorts: understand how recent customers compare to historical ones
  • App Ads: measure the lifetime value of your mobile app install ads

Facebook Messenger Business

Use businesses on Messenger to have personal, real-time conversations with your customers. They can sign up to connect with you in Messenger for personalized updates and details. Offer support or send rich, detailed messages that your fans will appreciate.

Facebook Messenger Platform

Apps on the messenger platform let people express themselves. People can install your app and reply directly from the conversations they’re already having in Messenger. Grow your audience using this feature and start reaching out to the people using Messenger. How? When someone sends something with your app, their friend will see where it came from with the link to install the app directly.

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Sanne Kruis

The Marketing Manager of The Next Ad. Passionate about Social (Advertising), volleyball player and loves to socialise. Nice to meet you! 

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