Post For Higher Content Engagement
If you are a first time advertiser with no analytics to help determine what time is better for you to post ads on social media, find out when engagement is the highest. Research has been conducted to determine what the best time is to post content.
Best Times to Post per Platform
Sprout Social did one such research. The company collected and evaluated data from over 2,500 users posting on four social media platforms. The findings are below:
Facebook has over 2 billion active social media users, which makes it a great platform to advertise. The best time to post on Facebook for the most engagement is on Wednesdays between 11 am to 1 pm. Wednesday is generally the best day to get user engagement on a post. There was a consistent level of engagement during weekdays between 9 am to 3 pm. The worst day for posting anything on Facebook is Sunday. While the lowest engagement is observed during early mornings before 7 am, and in the evenings after 5 pm.
The best time to post on Facebook for consumer goods is 1 pm on Wednesday, and 11 am on Fridays. Other times when engagement is high is on Wednesdays between 1 to 3 pm, Thursdays at 5 pm, and Fridays from 10 am to 11 am. The most consistent engagement is observed on weekdays between 10 am to 5 pm, while the lowest engagement is on Sundays full day, and every day between 10 pm to 4 am.
500 million tweets are posted per day, which decreases the probability of your post being seen since new tweets keep coming, pushing yours further and further down in the feed. Thus, knowing when the most fruitful time is to post is to get more engagements is essential.
The best time to post on Twitter is 9 am on Wednesdays and Fridays. Overall, the best days to post on this platform are Tuesdays and Wednesdays, while the most consistent engagement is seen from 8 am to 4 pm from Mondays all the way to Fridays. Every day between 10 pm to 4 am is the time when the user engagement is at its lowest, while Saturdays are the worst days to post when it comes to engagements.
The best time to post on Twitter for consumer goods’ brand to receive higher engagements is 11 am on Sundays. Other good days include 1 pm on Wednesdays and 3 pm on Saturdays. For consistent engagement, brands can post between 12 pm to 3 pm on weekdays and 9 am to 3 pm on Sundays. Consumer brands observe the worst response, and engagement is everyday between 10 pm to 6 am, and the whole day on Fridays.
Instagram has one billion active users and an average 1.60% engagement rate per post, with the best time to post being 11 am on Wednesdays, and 10 am to 11 am on Fridays. Wednesdays are over great days to post on Instagram, while the most consistent engagement is seen between 10 am to 3 pm from Tuesdays to Thursdays. If you want good engagement on an Instagram post, then avoid Sundays. Also, the lowest engagement is seen every day from 11 pm to 3 am.
For consumer goods brands and retailers, the best time to post on Instagram is 3 pm on Wednesdays. The most consistency in engagements is recorded between 11 am to 5 pm, from Mondays to Fridays. Around 10 am on Saturdays is also a high engagement time for Instagram posts. However, the lowest engagement on Instagram posts by retail and consumer goods business is all day Sunday, and 11 am to 3 pm every day.
LinkedIn caters to a niche audience. This professional network acts as an excellent place to garner conversions for B2B marketing firms. The best time to post on LinkedIn on Wednesday from 9 am to 10 am and 12 pm. The best day to post on LinkedIn is Wednesday. Consistent engagement is observed between 8 am to 2 pm from Tuesday to Friday. The worst time to post on LinkedIn is from 9 pm to 3 am every day and the whole Sundays.