Stories Are Taking Over
So, 14 months after launching it, Facebook has revealed that it has reached a new milestone with its Stories platform, reaching an impressive 150 million daily active users. Considering the success it has had in the short time it has been on Facebook, the decision has been made to start monetising Stories by testing ads within them.
Stories has proven its popularity and efficiency in the world of social media. The original creators of the Stories format, Snapchat, have 191m daily users. 300m on Instagram and a whopping 450m daily users on WhatsApp, as was revealed at this year’s F8.
Chris Cox, Facebook’s Chief Product Officer, recently added that he expects Stories to surpass feed posts at some point next year as the primary way to share things with family and friends. That’s a big claim and one that explains why Facebook is so keen to start testing ads on Stories.
Facebook Stories and the Roll Out
Facebook announced last week that it would begin testing video ads in Facebook Stories in the US, Mexico and Brazil. Advertisers in these three countries will be able to buy advertising space for videos ranging from 5 to 15 seconds long. However, the ads will not be clickable yet, as that is a feature set to be added later on this year.
Advertisers will have the option to either easily move their ads over from Instagram Stories, or simply redesign some of their News Feed ads in order to make them appropriate for the Stories format. It has also been reported that businesses will be able to access several metrics in order to evaluate the successes of their Story ad performances. This is expected to be further developed over the coming months.
Facebook Looking to Replicate Success
Facebook product manager Zoheb Hajiyani further explains that “More and more people are using Facebook Stories to connect with friends and businesses, and we’re going to start testing ads in Stories to help people discover products and services they might be interested in.” This strategy has had significant success on Instagram, and Facebook sees no reason why it can’t replicate, and possibly even exceed what Instagram has already achieved through its Stories format.
Even though the feature is not available yet, as always, we promise to keep you updated on all new and upcoming features and products. If you would like to get started right away with Instagram Stories via our platform, check out how to do so here. We will keep you posted with new updates.
What do you think of this upcoming Facebook Stories feature? Can you see it becoming as successful as expected? Our team at The Next Ad can’t wait for its official release, and we’ll let you know as soon as that happens so we can help you use it in the best way possible. If you haven’t yet, sign up for our two week free trial and enjoy the perks of working with a Facebook Marketing Partner!
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