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Available Ad Types and Campaign Goals on Instagram

After you successfully connected your Instagram account to your Business Manager you can start creating your Instagram advertising campaigns. We have made a overview of all the Ad types & campaign goals on Instagram.

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What are the available Ad Types & Campaign Goals on Instagram?

After you successfully connected your Instagram account to your Business Manager you can start creating your Instagram advertising campaigns. We have made a overview of all the Ad types & campaign goals on Instagram. If you haven’t connected your account yet, we show you how it’s done.

Instagram Ad Campaign Goals

You need to set a campaign goal before you publish your campaign and then Facebook will optimise your campaign based on the goal you have chosen. What does Instagram offer you in terms of advertising features? What kind of goals can you select in Instagram?

If you would like more information about these goals feel free to contact us!

Clicks to Website

  • Send people to important sections of your website
  • Available Ad Formats: Photo, Video, Carousel

Mobile App Installs

  • Get people to install your mobile app
  • Available Ad Formats: Photo, Video, Carousel

Website Conversion

  • Track actions people make on your website after clicking on your Instagram ad

Website Conversion is currently limited available through selected partners such as TNA

Photo Post Engagement

  • Natural native post
  • No call to action button

Photo Post Engagement is currently limited available through selected partners such as TNA

Video Views

  • Tell a story using video
  • Available Ad Formats: Video

Instagram Ad Types

After you have chosen a campaign goal you can decide what kind of ad type you would like to use for your ad. Check it out!

1. Photo Ads

Photo Ads are currently limited available through selected partners such as TNA

  • Tell your story through beautiful imagery
  • Natural native placement
  • Several call to action buttons available
    • Shop Now
    • Install Now
    • Sign Up
    • Learn More

2. Video Ads

  • Boost your message with the power of visuals, sound and motion
  • Up to 30 seconds long, that’s 15 seconds longer than normal Instagram users
  • Landscape format is available
  • Call to action button

3. Carousel Ad

Tell a bigger business story through several high quality photos

Beginner’s Guide to Instagram Advertising

I think you might like our Beginner’s Guide to Instagram Advertising. Step by step we will explain you how to get started with Instagram advertising. Start right now and benefit from your first mover advantage!

 

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