3. Website tech checkup
Website tech checkup consists of three steps:
1. Store navigation should be simple.
We all know what it feels like to be in a hurry, enter a webshop, and be desperate to make the purchase as quickly as possible. It all goes alright until . . .
The website is too slow. It keeps reloading. Now it doesn’t work at all. Argh, this is useless.
The customer is likely to be really wound up if you don’t provide them with a working website, and you can’t expect them to add to cart if you don’t allow them to enter the catalogue.
Now that we’ve mentioned the catalogue, providing a clear description of your products (with lovely pictures and precise details, obviously) would surely help last-minute shoppers select what they fancy more quickly. By the same token, you could perform a design checkup. A straightforward website layout is more bound to lead desperate customers to conversion.
2. Order overview should be clear.
If the customer has finally decided what to purchase, they should get a clear overview of the order they’ve placed; for example, primary customer details, number of products, and delivery date and address. In this way, the customer won’t go back on the website if they’re unsure whether they’ve filled in the details correctly.
3. The checkout process should be seamless.
Cart abandonment is bound to happen if your website isn’t working as it should, and it would be a pity if you lost that last-minute customer because of a stilted checkout experience. Furthermore, this tends to annoy and frustrate customers, and, because of the high amount of competition, customers don’t forget what they disliked about a particular webshop.
Apart from doing a tech checkup, sending quick receipt and bill emails will speed up the checkout experience. By the same token, you can offer the possibility to make mobile payments.
We all know how mobile is thriving nowadays, don’t we?