About Sanne Kruis

Sanne is marketer for The Next Ad & Media Injection. She likes to write, read & discuss about everything in the world of online marketing, especially social advertising.

Optimise campaigns automatically based on custom events

We’re happy to announce another great improvement to our Optimisation Algorithm. Previously, we’ve upgraded the Hyper Optimisation to make it possible to set a fixed KPI on top of the classic Hyper Optimisation. Now we introduce to you another improvement [...]

By | January 3rd, 2017|Facebook advertising, The Next Ad news|0 Comments

Tips to get the most out of your Dynamic Ads during the Holidays of 2016

Next month - December - will be the month of the holidays. During this crucial time of year for retail and e-commerce it’s all about timing, bidding and budgets for increased volume and conversions. During the holiday season, advertisers will [...]

By | November 24th, 2016|Dynamic Ads, The Next Ad news|0 Comments

Get exclusive access to personalised targeting data

The Next Ad partners with Acxiom to reach the most relevant audience for your business with personalised ad creatives based on exclusive behaviour and interests data. Personalise your social advertising campaigns using exclusive targeting data to reach the most relevant audience [...]

By | November 23rd, 2016|The Next Ad news|0 Comments

Auto optimise campaigns based on a fixed action price

We’ve just launched a new optimisation algorithm. This new optimisation method allows you to optimise ad sets using target parameters for a fixed KPI. We’ve built this new option into Hyper Optimisation to make optimisation accurate for a specific advertising [...]

By | October 28th, 2016|The Next Ad news|0 Comments

The innovation of dynamic marketing automation

People spend more time on their mobile devices and inside applications. This current trend is completely reshaping how people discover products, seek and consume information and experience your brand or products. The complete customer journey has changed to online over [...]

By | October 24th, 2016|Dynamic Ads|0 Comments

Facebook Global Partner Summit 2016

This week the Facebook Global Partner Summit 2016 took place in San Francisco. Achmed and Sander, founders of The Next Ad, travelled to San Francisco to join the Facebook Global Partner Summit 2016 as an official Ad Technology Partner. The first day of [...]

By | October 20th, 2016|The Next Ad news|0 Comments

The power of relevancy and a small boost to go viral with an organic post

This week the European Athletics Championships 2016 are taking over Amsterdam. And... not only the Championships, but Dutch sprinter Churandy Martina did this also! He won gold at the 100m final! Eurosport Netherlands shared the winning run of Martina [...]

By | July 8th, 2016|Success story|0 Comments

Facebook lead ads whitepaper

How to convert potential customers directly with Facebook lead ads? Nobody loves filling out contact forms and that’s why Facebook released Lead Ads; the advertising feature which makes mobile forms simple for people and more valuable for businesses like [...]

By | June 30th, 2016|Lead Ads, Whitepaper|0 Comments

Dynamic Product Ads now on Instagram in TNA!

Last year Facebook introduced dynamic ads (formerly known as DPA) for Facebook and the Audience Network, giving brands with large product catalogs the ability to capture intent signals and drive sales by reaching existing and potential shoppers with personalized [...]

By | May 19th, 2016|Dynamic Ads, Instagram advertising, Release note|0 Comments

Instagram is testing Profile Pages & introduced their New Look

Instagram is currently testing the contact button for businesses Instagram was talking, earlier this year, that they were developing business profiles. How do these profiles for Instagram look like? The profiles, which are currently being tested with a small [...]

By | May 13th, 2016|Instagram advertising|0 Comments

HEINEKEN Netherlands saved 30% optimisation time by using The Next Ad

HEINEKEN Netherlands saved 30% in time and workload by using The Next Ad's Hyper Optimisation and reached 10%-30% more efficient media efforts. By saving time, HEINEKEN has more time to focus on the strategy beyond advertising. HEINEKEN Netherlands started [...]

By | April 21st, 2016|Success story|0 Comments

Facebook Lead Ad Best Practices

A lot has been happening with lead ads. If you haven't started with lead ads yet, I've two reasons why you should start with Facebook lead ads right now! The way people getting their information is changing to mobile. People [...]

By | April 11th, 2016|Facebook advertising, Lead Ads|0 Comments

How can you objectively run an A/B test for Facebook Advertising?

Patrick de Wolff, social marketer at Pink Marketing has written his opinion about objective A/B tests for Facebook advertising. Every online marketer knows the phenomenon: A/B testing. It almost sounds as simple as it actually is. You create two ads and give [...]

By | March 29th, 2016|The Next Ad news, Whitepaper|0 Comments

How to create an awesome Facebook Canvas?

From now on, Facebook Canvas is available for everyone who like to create one. How to create an awesome Facebook Canvas? I will explain you step by step how to set up your Canvas. Before I explain how to create [...]

By | March 24th, 2016|Creatives, Facebook advertising, Whitepaper|0 Comments

Boost your business with Facebook Lead Ads

Starting today you can start boosting your business with Lead Ads. For users of TNA, they have access to exclusive features which aren't available in the power editor yet: Create Lead Ads as a link ad, but also as [...]

By | March 8th, 2016|Facebook advertising, Lead Ads|0 Comments

Warm welcome to the complete new design of The Next Ad

Great news! We've been working hard to release a brand new The Next Ad with a completely new design! From now on TNA is completely responsive for mobiles and tablets. The new design has also friendly new colors, images, good [...]

By | February 23rd, 2016|Release note, The Next Ad news|0 Comments

Lead Ads more advanced: 3 new features

Do you remember the launch of Lead Ads a few months ago? The quick way to sign up for information or a newsletter improved further resulting in 3 new great features. 1. The Context Card This is [...]

By | February 11th, 2016|Facebook advertising, Lead Ads|0 Comments

Tips to create Carousel Ads that work on Facebook & Instagram

Reach your objective across Facebook and/or Instagram by using the Carousel Ad format. The Carousel Ad is an impressive way to tell your story or showcase your products up to 5 clickable images or videos. There are different ways [...]

By | February 9th, 2016|Creatives|0 Comments

Ultimate Instagram Ad Creative Cheat Sheet 2016

Advertising on Instagram is a new way of advertising. We are familiar with all the objectives of Facebook, but what are the objectives at this moment for Instagram? We've collected them in an overview. 10 Instagram objectives, the requirements and [...]

By | January 28th, 2016|Creatives, Instagram advertising|0 Comments

Ultimate Facebook Video Ad Creative Cheat Sheet 2016

If you want to create a Facebook Video Ad we can imagine that you've lost the overview in all the requirements of the different objectives. For that reason we have collected them for you in an overview. Everything you [...]

By | January 27th, 2016|Creatives, Facebook advertising|0 Comments